I have created over 150 individual marketing newsletters for Hoehn’s eight distinct brands. These newsletters achieve an impressive average open rate of approximately 45% and serve as one of our largest sources of site traffic, second only to organic and paid search results.
Designing promotional newsletters each month presents me with numerous challenges and ongoing questions, including:
Q) How can I push the limits of each newsletter to make it visually engaging while working within the strict constraints of our CRM’s document creation tool?
A) I leverage all available tools, including animated GIFs, tables, HTML styling, and custom creative imagery generated in Adobe software. However, I must carefully balance imagery with plain text to minimize the risk of spam filters blocking the emails. Additionally, I use a tool called Stripo, which enables faster development and greater flexibility.
A) I leverage all available tools, including animated GIFs, tables, HTML styling, and custom creative imagery generated in Adobe software. However, I must carefully balance imagery with plain text to minimize the risk of spam filters blocking the emails. Additionally, I use a tool called Stripo, which enables faster development and greater flexibility.
Q) How can I enhance the customer experience?
A) Ensuring responsiveness across devices is essential. We cater to a diverse customer base, so our emails must be easily readable across all screen sizes. This includes optimizing text size and ensuring compatibility with devices set to "dark mode."
A) Ensuring responsiveness across devices is essential. We cater to a diverse customer base, so our emails must be easily readable across all screen sizes. This includes optimizing text size and ensuring compatibility with devices set to "dark mode."
