Hoehn Motors 50th Anniversary Campaign
In 2025, Hoehn Motors celebrated 50 years in Carlsbad. To commemorate this significant milestone, I developed a comprehensive multi-channel campaign.
• Visual Identity: Designed a custom 50th-anniversary lockup and cohesive branding.
• Experiential: Produced and planned large-scale events for customer engagement.
• Marketing Collateral Design: Designed a wide range of promotional assets, including showroom signage, event banners, employee uniforms, email marketing, and more.
Showroom Displays:
To foster a sense of community and familiarity within the dealership, I designed a series of large-format showroom banners featuring a “Behind the Scenes” narrative. By integrating portraits of current employees with images of the dealership and vehicles, these banners highlighted the personal approach to service that the Hoehn dealerships are known for. I also produced another series of banners showcasing the history of the Hoehn dealerships.
